What if one token launch could reshape the landscape of decentralized finance and politics?
That’s the promise behind World Liberty Financial (WLFI), the controversial DeFi token backed by members of the Trump family.
Today marks its long‑awaited public debut, and traders around the globe are eager to know when and where they can buy in.
This guide breaks down the launch schedule, converts it into popular time zones and highlights the key exchanges hosting the new token.
• Pro Tip: WLFI listings begin at midday UTC, but some exchanges hold auctions or delay trading until later in the day. Keep reading to find the exact time for your region.
What Is WLFI?
World Liberty Financial (WLFI) is the governance token of a politically charged DeFi protocol launched in 2024. Built on Ethereum, WLFI powers a platform that aims to merge traditional finance with decentralized governance.
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DeFi utility: Holders can vote on treasury allocations, token unlock schedules and platform upgrades.
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Token supply: The launch unlocks 20% of the 100 billion‑token supply, while the remaining 80% stays locked until a community governance vote.
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Stablecoin partner: WLFI’s ecosystem also includes USD1, a dollar‑backed stablecoin used for lending and borrowing within the protocol.
Why the WLFI Listing Matters
The WLFI launch is one of 2025’s most talked‑about events because it combines large-scale fundraising with high‑profile political backing.
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Big money: WLFI reportedly raised billions of dollars during its presale rounds, implying a fully diluted valuation in the tens of billions of dollars.
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Limited float: Only a small portion of the supply enters circulation on day one, creating a scarcity that could intensify price swings.
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Institutional interest: Major exchanges are listing WLFI from day one, giving both retail and professional traders access to spot markets and derivatives.
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Political spotlight: The token’s ties to prominent political figures bring added media attention and potential regulatory scrutiny.
Listing Schedule & Exchanges
Although WLFI’s token generation event occurs at 12:00 UTC on September 1 2025, each exchange follows its own timeline. Here’s a summary of confirmed listings and key milestones:
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MEXC: Deposit and pre‑market trading open at 02:00 UTC. The WLFI/USDT spot pair goes live at 12:00 UTC, with WLFI/USDC and WLFI/USD1 pairs launching at 12:20 UTC. Withdrawals open on September 2 at 12:00 UTC.
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BingX: Deposits start at 02:00 UTC. Spot trading for WLFI/USDT begins at 12:00 UTC. Withdrawals are scheduled for 12:00 UTC on September 3.
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KuCoin & OKX (Turkey): Both exchanges hold a call auction from 12:00 UTC to 13:00 UTC. Full spot trading commences at 13:00 UTC, with KuCoin withdrawals opening at 10:00 UTC on September 2.
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Gate.io and LBank: These platforms launch WLFI/USDT trading at 13:00 UTC on September 1. Deposits typically open shortly before trading.
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Binance: According to official announcements, deposits open at 12:00 UTC. WLFI spot trading kicks off at 21:00 UTC (9 PM), and withdrawals are expected to open at 21:00 UTC on September 2.
• Note: Times above reflect the exchanges’ stated schedules at the time of publication. Always check the latest announcements for any last‑minute changes.
Global Time Zone Guide
WLFI’s main listing window at 12:00 UTC is easy to miss if you’re outside Europe. The table below converts the official start time and Binance’s later launch into local time for popular regions. Remember that WLFI trades around the clock once markets open.
| Time Zone | Local Time at 12:00 UTC (Main listing) | Local Time at 21:00 UTC (Binance launch) |
|---|---|---|
| Eastern US (EDT) | 8:00 AM Sep 1 | 5:00 PM Sep 1 |
| Central US (CDT) | 7:00 AM Sep 1 | 4:00 PM Sep 1 |
| Pacific US (PDT) | 5:00 AM Sep 1 | 2:00 PM Sep 1 |
| London (BST) | 1:00 PM Sep 1 | 10:00 PM Sep 1 |
| Paris (CEST) | 2:00 PM Sep 1 | 11:00 PM Sep 1 |
| India (IST) | 5:30 PM Sep 1 | 2:30 AM Sep 2 |
| Beijing (CST) | 8:00 PM Sep 1 | 5:00 AM Sep 2 |
| Tokyo (JST) | 9:00 PM Sep 1 | 6:00 AM Sep 2 |
| Sydney (AEST) | 10:00 PM Sep 1 | 7:00 AM Sep 2 |
These conversions help you set reminders and avoid missing the opening minutes of trading or the later Binance launch. For KuCoin’s 13:00 UTC trading start, simply add one hour to the times in the second column.
FAQs About the WLFI Listing
Q1: What time does WLFI trading start?
The WLFI token becomes tradable on most exchanges at 12:00 UTC on September 1 2025. KuCoin, OKX, Gate.io and LBank open full trading at 13:00 UTC, while Binance goes live at 21:00 UTC.
Q2: Where can I trade WLFI at launch?
WLFI will be available on multiple centralized exchanges including MEXC, BingX, KuCoin, OKX (Turkey), Gate.io, LBank and Binance. Some decentralized exchanges may also list WLFI pairs once the token unlocks.
Q3: How much of the supply is unlocked on day one?
Only 20% of the 100 billion WLFI tokens are unlocked during the token generation event. The remaining 80% stays locked pending a community vote.
Q4: Do I need KYC to trade WLFI?
Most centralized exchanges require some level of identity verification. MEXC and Bitget may allow small trades without full KYC, while Binance, KuCoin and Gate.io generally require verification for spot trading and withdrawals.
Q5: Is there a WLFI airdrop or claim?
Presale participants can claim their unlocked tokens beginning at 20:00 UTC (8 PM) on September 1. There is no public airdrop; only presale buyers can claim tokens from the project’s lockbox.
Q6: What is a call auction?
A call auction is a one‑hour window during which orders accumulate without matching. At the end of the period, all orders execute at a single opening price, providing orderly price discovery. KuCoin and OKX use this mechanism before WLFI spot trading starts.
Key Takeaways
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Main listing: WLFI unlocks and begins trading at 12:00 UTC (8 AM EDT, 5:30 PM IST) on September 1 2025.
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Exchange differences: KuCoin, OKX, Gate.io and LBank open trading an hour later at 13:00 UTC; Binance goes live at 21:00 UTC.
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Limited supply: Only 20% of tokens circulate at launch, with the rest locked until a governance vote.
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High volatility: Early trading may see sharp price swings due to low float and heavy speculation. Use limit orders and appropriate risk management.
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Global reach: WLFI listings span Asia, Europe and the Americas, with times tailored for local traders.
Glossary of Terms
Token Generation Event (TGE): The moment when a new token is minted and released to holders; often coincides with exchange listings.
Call Auction: A pre‑trading session in which all buy and sell orders accumulate and execute at a single price, ensuring fair price discovery.
CEX (Centralized Exchange): A crypto trading platform managed by a company, offering order books, custody and fiat on‑ramps (e.g., Binance, KuCoin).
DEX (Decentralized Exchange): A protocol that allows peer‑to‑peer trading via smart contracts without centralized custody.
Locked Tokens: Tokens that cannot be transferred or sold until a predetermined time or event, often used to prevent early dumping.
Stablecoin: A digital asset pegged to a fiat currency (e.g., USD1) used for trading, lending or as collateral within DeFi protocols.
Ready to join the WLFI launch? Double‑check your exchange’s KYC requirements, convert the listing times to your local zone and set reminders. May the markets be ever in your favour!
